4K consumer growth and globalization

If your church is like mine, you may still be running Standard Definition cameras, as well as projecting and streaming in SD. Mind you, I am not complaining. When the SD cameras were purchased many years ago the church bought very high quality cameras. We have CCUs, therefore ability to live color-match all the cameras and we shoot & stream in 16:9 aspect ratio. Life is good even if pixel deficient, yet we know we will need to find an…

4K Church

When I talk to tech-artist friends about 4K video for church productions I sometimes get one of the following responses: [Me] “So what do you think about 4K?”[Church Tech Friend #1] {No verbal response. Eyes roll upwards and backwards into the head} [Me] “Do you see yourself ever upgrading your system to 4K in the future?”[Church Tech Friend #2] “No, I am waiting for 3D to come back instead!” [Me] “Would a 4K work-flow help make your job easier and…

Viewing Habits – Mobile

It may not surprise you to find out that online media giants like Netflix study the viewing habits of their subscribers.  In a recent Wired Magazine article it was reported that 67 percent of all Netflix viewing now occurs on mobile platforms while viewers are out and about.  Ever been stuck behind someone who is staring at their cell phone while going up or down a flight of stairs?  Yes, that’s right; people are actually watching THE WALKING DEAD while…

Quantity over Quality, or the other way around?

I came across an interesting article entitled “Everything You Need To Know About Video Production Costs.” While the focus of this controlbooth.tv post today is not about production costs per se, I do want to highlight some of the statistics quoted in the Storyhunter article, which I think we involved with House of Worship video production would be wise to consider. The author makes the point that when considering the vast quantity of video content available on-line and that which…

Reflections on NAB 2019

This past Monday through Thursday was NAB 2019, held yearly in Lost Wages Nevada, the trade-show of trade-shows for all things video and broadcast production topics related. For three days prior to NAB I attended a meeting in Reno with senior level network executives from Disney/ABC/ESPN, AT&T/Warner/Turner, NBC/Universal, CBS/Viacom, etc., discussing the future of video production, OTT (over-the-top web based content delivery), streaming, cable and broadcasting. Prophetically, one technology executive was heard to say, “in the next sixty months we…

Video Competence

Advice received from tech conferences, magazines, websites, discussion boards and even from fellow technical-artist friends can be wonderful; but have you ever wished you could get your hands on scientific research regarding competencies using video communication technology? I have. Recently a DeGroote School of Business research study regarding the effectiveness of conducting job interviews via video-conferencing was published. While admittedly not identical to producing a multi-camera broadcast or I-mag presentation at your church, I am impressed by how similar the advice the…

Medium and Message

A while back Phil Cooke wrote an article which appeared on his website entitled, “The Medium is Really the Message.” I have to admit even now many months later I am uncomfortable with the brashness of his title. Upon first reading it I wanted to scream out, “Jesus’ work on the cross is the message, Phil!” Or, “God’s love for us is the message, not the medium!” You get the picture. My church-upbringing causes a kneejerk reaction to defend what…

Smart TV Yardstick

A few months ago I “cut the cord” at home. The day I cancelled my cable TV service I ordered Hulu to be able to get live TV programming streamed to me. While content to watch TV on a computer or mobile device, I was recently walking through a big-box store and saw a large LG 4K flat-panel “Smart TV” for a little over $300! A deal too good to pass up (especially since Superbowl Sunday was coming) I bought…