4K consumer growth and globalization

Photo attribution: Chris Coyier
Approximate Reading Time: 2 minutes

If your church is like mine, you may still be running Standard Definition cameras, as well as projecting and streaming in SD.

Mind you, I am not complaining. When the SD cameras were purchased many years ago the church bought very high quality cameras. We have CCUs, therefore ability to live color-match all the cameras and we shoot & stream in 16:9 aspect ratio. Life is good even if pixel deficient, yet we know we will need to find an upgrade path (very) soon.  This gear can only last so long.

So then the question becomes do we upgrade to 1.5 Gbit/s 1080HD, or 3 Gbit/s 1080HD? What about 4K/UHD? Or do we wait for 8K? What about High Dynamic Range (HDR) and Wide Color Gamut (WCG)?

It is not my intent to address all of those questions in this post but with that said, here is what researchers are saying:

According to Worldwide TV Market Report authored by Futuresource Consulting, there will be over 100 million 4K/UHD consumer TV sets shipped worldwide this year. That number is equivalent to 2/3rds of the entire large screen market. Two of every three TVs being sold are currently 4K capable.

Higher quality OLED and QLED technology consumer 4K TVs will experience a 41% compound annual growth rate between 2018 and 2022, culminating in around 8 million OLED and QLED 4K/UHD sets shipping in 2022.

Among other findings, the report shows that HDR is expected to be supported in 60% of 4K/UHD sets this year.

Market Analyst David Tett states, “Consumers increasingly want larger screens, and this is playing nicely into the 4K/UHD proposition.”

So the question becomes with such a large forecasted installed base of 4K/UHD HDR/WCG TV households, who is going to supply content these viewers want to watch?

About Tom D'Angelo

Tom D'Angelo has worked in television production and AVL corporate theater for the last thirty-eight years. He has been nominated for a Mid-Atlantic Emmy Award (Best Director category) and has been part of various teams that have been nominated and won national Emmy's. As the Media Director at a megachurch in the 1980’s he developed a love for the Church and church performing and technical artists.

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